Student Recruitment Tip: Sibling Search

By Kevin

There are many ways to gain new students, but this student recruitment tip is so obvious, it can be easy to overlook.

Sibling Search is a method of finding new students to enroll at your campus. First, you need to identify the brothers and sisters of your current students who aren’t training, but could be. To do this, go through your student roster to find students who have siblings of the right age to begin training. Then, make note of when they normally attend class so you can be prepared to approach the parent and potential new student.

When approaching the sibling, make sure you know his name and engage him in a short conversation. Be sure to greet the parent, too. Let them both know you think he’s ready. Be prepared and know when the next class is and offer to sign him up, if it’s okay with Mom or Dad. If they’re not feeling ready, ask when you can check back (within a couple of months would be best).

The better you know your students and their families, the easier this is. Greet parents and siblings on a regular basis and get to know their names. Also talk to your students about their families to find out if there might be siblings who don’t come in to watch classes. Then you can ask the parents if that brother or sister might be interested in training.

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